Next-Level Gaming: Communities changing the game Emerging trend: We are seeing the conversations around identity becoming more and more nuanced, with Aussies looking to understand about how intersections of gender, sexual orientation, ethnicity, and other facets of identity, impact people’s experiences and perspectives.There’s also a strong and growing community of advocates with a collective vision to create a safer world for women, and who are vocal about the need for structural change to achieve gender equality (+23%).This includes societal/community issues, politics or crowd-funding/support for individuals. A lot of these conversations are focused on information boosting. Apart from that, we saw a 39% increase in conversations around First Nations. We saw a 58% increase of LGBTQIA+ conversations and content.These conversations have intensified more recently, they’re becoming nuanced and the intersectionality of the issues has been put at the forefront. Today, we see the growing community of voices talking openly about social issues and raising awareness about marginalised communities.
Australians are talking more and more about how we can create an equal Australia for everyone.Voices Powering Change: Listening and learning from everyone
#Twitter trends 2022 driver
Twitter, as a driver of both trends and real-world change, has become a service that not only provides Aussies a space to connect but a window into culture.”Īmong the standout highlights from the report is:
The 2022 Twitter Trends report analysed billions of Tweets from 2019 to 2021 and found the three biggest movements floating to the top of conversation.įrom finance and gaming to social inequalities, the talk on the social media platform reveals where the world is going.Īngus Keene, managing director for Twitter Australia and New Zealand, said: “Conversations have never been more important in the eyes of Australians. The report noted that hundreds of millions of Tweets are sent on Twitter every day and when closely examining the conversations Tweets give a signal about how people are thinking, feeling, and behaving, as well as a sense of direction for where culture is heading. Twitter Australia has revealed the biggest trends they are seeing on the platform and have reviewed and analysed them in its latest report, Twitter Trends 2022.
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